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Business Marketing Calculators
Business Marketing Calculators
Business Marketing Calculators

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, it is important to understand the return that you are making with such an investment. Ideally, you want to be generating a return on investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your response and conversion rates so that you know which sales can be tracked back to a particular campaign.

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, it is important to understand the return that you are making with such an investment. Ideally, you want to be generating a return on investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your response and conversion rates so that you know which sales can be tracked back to a particular campaign.

Calculate Your Conversion Rate

How many people that visit your website purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your site, are you converting them into customers or are they just coming and leaving without buying? Understanding the value of a website visitor and your conversion rate can help you determine where to make further investments in your online business, whether that be improving the conversion rate, or driving more traffic to your existing site.

Calculate Your Conversion Rate

How many people that visit your website purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your site, are you converting them into customers or are they just coming and leaving without buying? Understanding the value of a website visitor and your conversion rate can help you determine where to make further investments in your online business, whether that be improving the conversion rate, or driving more traffic to your existing site.

Pay-Per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is 'pay-per-click' advertising, whereby you only pay when somebody clicks on a link to your site, rather than when they view an advertisement. Ideally, you want to be generating a return on each 'per-click' investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your conversion rates and costs so that you know which sales can be tracked back to a particular campaign.

Pay-Per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is 'pay-per-click' advertising, whereby you only pay when somebody clicks on a link to your site, rather than when they view an advertisement. Ideally, you want to be generating a return on each 'per-click' investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your conversion rates and costs so that you know which sales can be tracked back to a particular campaign.

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades, and many successful companies have been built with direct marketing as the backbone of their marketing initiatives. Like any marketing expense, it is important to understand the return that you are making with such an investment. Ideally, you want to be generating a return on investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your costs, response and conversion rates and sales so that you know which sales can be tracked back to a particular campaign.

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades, and many successful companies have been built with direct marketing as the backbone of their marketing initiatives. Like any marketing expense, it is important to understand the return that you are making with such an investment. Ideally, you want to be generating a return on investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your costs, response and conversion rates and sales so that you know which sales can be tracked back to a particular campaign.

Optimize Your Sales Pipeline

What is it going to take to make your business successful and reach your sales goals? Understanding the metrics that drive your sales initiatives will help you understand the effort that will be required along the way to make sure you are on track at each stage in your sales cycle.

Optimize Your Sales Pipeline

What is it going to take to make your business successful and reach your sales goals? Understanding the metrics that drive your sales initiatives will help you understand the effort that will be required along the way to make sure you are on track at each stage in your sales cycle.

Calculate Customer Lifetime Value

How much is a customer worth to you? To really know that, it is often important to look at the amount of business they will give you over the course of their lifetime as a customer and not just based on an individual purchase. Knowing how much each customer that you can bring through the door will deliver in sales and profit is an important consideration when you are making marketing decisions and incurring expenses to obtain new customers.

Calculate Customer Lifetime Value

How much is a customer worth to you? To really know that, it is often important to look at the amount of business they will give you over the course of their lifetime as a customer and not just based on an individual purchase. Knowing how much each customer that you can bring through the door will deliver in sales and profit is an important consideration when you are making marketing decisions and incurring expenses to obtain new customers.